Empathy is a mushy term for a powerful concept. When we need to get unstuck, or to break out of self-limiting boxes and isolating bubbles, empathy can set us free.
Seeing things from the perspective of others unlocks fresh possibilities. Empathy provides us with better insight and information. When we understand people’s motivation, where they are coming from and what matters most to them, we can save time and energy.
Take the age-old challenge of fee-driven design firm selection, for example. Imagine using the process below to discover strategies for taking positive action.
Empathy is good for you as well as your clients.
 -Sharon VanderKaay
VanderPalette 
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