Robot_empathy will set you free

Empathy is a mushy term for a powerful concept. When we need to get unstuck, or to break out of our self-limiting boxes and bubbles, empathy can set us free.

Wondering about better ways to present your portfolio? Need tips on how to talk about your fee? Want to streamline the client approval process?

Seeing things from our client’s perspective unlocks possibilities for every situation. Take the age-old challenge of designer abuse in the form of fee bidding and other practices that drain our brainpower. Imagine using the process below to discover strategies for taking positive action rather than settle for being reactive.

Empathy is good for you as well as your clients. Please join me on November 29 for my session at IIDEX on empathy and client relationships: Human-to-Human Marketing

design thinking_vanderkaay  -Sharon VanderKaay